01 — The story

A studio grown from curiosity

A studio where overlooked materials begin again.

Reclaimed black textile strips prepared for the Gilded Tide bagNavy textile strips and metallic thread arranged around the handle
The completed Gilded Tide Shell Bag, fully displayed
From reclaimed cloth to Gilded Tide
Black clothing cut into long strips ready for makingThe early crochet stage of the bag using reclaimed light textile stripsThe handmade bag handle wrapped in raffia and metallic yarn

BEJAOUI Reimagined Routes Studio explores the beauty and potential held within ordinary and discarded things. Water bottles become hand-shaped beads, unwanted clothing becomes richly textured forms, and bottle tops become playful objects.

Reclaimed and overlooked materials provide the inspiration and starting point, brought together with carefully chosen findings, cords and decorative details for strength, function and finish. The studio brings together one-of-one creations, evolving material studies and Waste to Treasure workshops—each shaped with curiosity, care and a belief in new possibilities.

Behind the studio is a way of seeing that has been part of my life for many years.

Iveta M. Bejaoui, founder and creator behind BEJAOUI Reimagined Routes StudioIveta M. Bejaoui · founder & creator

Meet the creator

For as long as I can remember, I have found joy in creating, exploring nature and noticing possibilities in things that others might pass by.

My background in education and community work has deepened my belief that creativity can do more than make an object. It can bring people together, build confidence and inspire a different way of seeing the world around us. That belief now shapes both the pieces I create and the workshops I deliver.

BEJAOUI Reimagined Routes Studio is where these parts of my life come together: creativity, nature, learning and the desire to give overlooked materials a beautiful new route. Every creation carries something of its former life while becoming part of a new story.

With love, Iveta

“Every piece tells a story—not of what a material was, but what it still has the potential to become.”

The making process

From bottle to bead

These beads begin as discarded water bottles. I cut, shape, colour and carefully roll each small piece by hand, building texture and character before it becomes part of a finished design. Shown here on their making sticks, they reveal an important part of the journey—the patient transformation that happens before a piece of jewellery takes its final form.

Made individually · shaped by hand · no two exactly alike

A collection of handmade recycled water-bottle beads displayed on making sticksClose-up of a silver and gold handmade water-bottle bead while it is being madeWaste material,
reimagined slowly.
The connecting thread

Waste material. A different way of seeing.

01

Notice

Look again at what is usually overlooked.

02

Imagine

Discover shape, colour and possibility.

03

Make

Experiment with hands, tools and curiosity.

04

Share

Give the material a new route and story.